Tesar-Reynes

If you saw my last post, you read about my suggestion to hire a social media manager. Along with that thinking, your social media manager’s first step will likely be to draft a corporate social media policy.

I’ve tweeted this post on corporate social media policies about four times the last month. In it, you’ll find excellent examples of the policies corporations big and small, from computer firms to marketing firms, have written for their workforce.

Most top managers harbor reservations about social media because their scared of losing control of message. I don’t blame them. How can a corporation as big as IBM expect to keep all their employees on message point?

A social media policy will help keep your workforce in check. In fact, rather …

Face it. If your brand doesn’t have a social media presence, you are behind the curve.

In the last three weeks, I’ve been to 3 social media Webinars from Cision, one interview for a position in new media for Valerie Denney Communications, and a 4 hour social media mini-retreat at my internship with Carolyn Grisko & Associates.

Everyone wants a piece of social media! The good news for you is that it’s still early enough in the game to jump in a get a handle on it all.

Cision innovates with their approach. For one, they don’t have a Twitter account, instead listing their employees Twitter handles and inviting you to connect with them. I advise you …

As far as I can tell, marketers who want agency work have two factors going against them.

This is of course the equation simplified, but in the face of these two obvious facts, what choices does that leave for someone conducting a job search?

According to an article in Ad Age this week, it means you’ll have to start relying on every resource available to you. More veteran marketers may have to consider new job-hunting resources. Social networks like LinkedIn and micro-blogging sites like Twitter are an example. …

By now you’ve heard of it – the mini-blog site that the media is in a frenzy about since Jon Stewart parodied it on his show. When the nation’s premier conservative newspaper writes an article on How to Tweet, you may have considered finding out for yourself.

Bloggers and journalists have written thousands of articles on how to get started on Twitter. I refer to Scott Meis’ blog, Social Media Snippets, for the best Twitter advice. Two posts you’ll want to check out are Why Twitter Can Seem Intimidating and his Twitter Tools …

2009 marks a new start for me. Resolutions are probably a good idea. I promise a status update by the end of January. We’ll see how resolved I am to see these through.

1. Be punctual. Keep a decent sleep schedule too.

2. Keep a work schedule. My most productive semester, I used Covey’s 7 Habits scheduler. Got a 4.0, thank you very much.

3. Work out religiously. I joined Bally’s last summer. Since winter hit, I’ve been making excuses because of the cold. Brad Pitt, Fight Club, is my inspiration.

4. Devote more money towards my savings. And put a serious dent in those student loans.

5. Start the …