A Do It Yourself Case Study of Online Marketing
Image via Wikipedia
I stumbled upon this great example of Internet Marketing the other day. It’s the online campaign a couple of indie filmmakers undertook for their picture Four Eyed Monsters.
Four Eyed Monsters is most known for being the first movie to be broadcast on YouTube in its entirety.
The movie tells the true story of how NY filmmakers Arin Crumley and Susan Buice met. They start a romantic relationship online and agree to never meet in person.
In the process, they decided to make a movie about their courtship.
Though the indie flick fared well on the film festival circuit, they couldn’t find a distributor.
So what did they do? They turned to the Internet.
A Gold …

Your guide to advancing a career in integrated marketing communications. Subscribe by RSS 









