Tesar-Reynes

The social media director at my internship e-mailed these two e-books to the office last week.

• About Face by The Advanced Guard
• How to Use Facebook for Business by Hubspot

I have to say, they are two of the best basic, yet comprehensive, guides on Facebook for businesses I’ve seen. You can link to Jason Baer’s post for a detailed analysis, but if you have an hour, give them a read.

Here are some numbers on Facebook you can’t ignore.

• Over 275 million users worldwide (60 million in the U.S.)
• 1.2 billion monthly visits
• 3.5 billion minutes are spent on Facebook a day
• 4 million people become fans of …

Face it. If your brand doesn’t have a social media presence, you are behind the curve.

In the last three weeks, I’ve been to 3 social media Webinars from Cision, one interview for a position in new media for Valerie Denney Communications, and a 4 hour social media mini-retreat at my internship with Carolyn Grisko & Associates.

Everyone wants a piece of social media! The good news for you is that it’s still early enough in the game to jump in a get a handle on it all.

Cision innovates with their approach. For one, they don’t have a Twitter account, instead listing their employees Twitter handles and inviting you to connect with them. I advise you …

As far as I can tell, marketers who want agency work have two factors going against them.

This is of course the equation simplified, but in the face of these two obvious facts, what choices does that leave for someone conducting a job search?

According to an article in Ad Age this week, it means you’ll have to start relying on every resource available to you. More veteran marketers may have to consider new job-hunting resources. Social networks like LinkedIn and micro-blogging sites like Twitter are an example. …

By now you’ve heard of it – the mini-blog site that the media is in a frenzy about since Jon Stewart parodied it on his show. When the nation’s premier conservative newspaper writes an article on How to Tweet, you may have considered finding out for yourself.

Bloggers and journalists have written thousands of articles on how to get started on Twitter. I refer to Scott Meis’ blog, Social Media Snippets, for the best Twitter advice. Two posts you’ll want to check out are Why Twitter Can Seem Intimidating and his Twitter Tools …