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In the Job Hunt, Use Every Resource Available To You

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As far as I can tell, marketers who want agency work have two factors going against them.

  • Clientele continues to cut marketing budgets
  • With less client work, agencies have less income, meaning they have less room for payroll

    • This is of course the equation simplified, but in the face of these two obvious facts, what choices does that leave for someone conducting a job search?

    According to an article in Ad Age this week, it means you’ll have to start relying on every resource available to you. More veteran marketers may have to consider new job-hunting resources. Social networks like LinkedIn and micro-blogging sites like Twitter are an example. …
    [ More ] April 13th, 2009 | 2 Comments | Posted in Getting a Job, Tough Times |

    The Go-Getters Still Get It, Says the Journal

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    A story in the Journal, “Graduating with a Major in Go-Getting,” was published the other day citing some interesting stats for recent graduates. According to the story, U.S job openings sank below 3 million in January, and employers who recruit on college campuses expect to hire 22% fewer grads than last year. That’s scary.

    I get calls funneled to me sometimes from college students who need to do a short informational interview for a marketing or PR class. The naiveté in their voices amazes me. I don’t blame them. When you were 18, did you really worry about the troubles that face you in adulthood, like career, financial independence and stability?

    It’s funny to compare those first-year students to the seniors who call anxiously for …
    [ More ] April 3rd, 2009 | No Comments | Posted in Getting a Job |

    5 Ways to Find Your Niche as a Marketer

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    Last Tuesday, on Chicago’s first 70-degree day of the year, Tony and I grabbed lunch. As we sat people watching, Chicago’s skyscrapers looming over us, I thought about all the change this city has seen. Maybe I felt as if it related to my own situation. As Tony told me, I would continue to change and grow, and it would have a direct effect on who I am as a marketer.

    Our chat leads me to this post. With so many career options available to you as a marketer, it’s critical you choose in industry that’s close to your heart. Settling for less may translate negatively on your career, leading to stress-filled workdays and poor relationships with co-workers.

    Here are five steps you can take to find your niche in integrated marketing communications.

    1. …
    [ More ] March 25th, 2009 | 2 Comments | Posted in Getting a Job |

    Six Tips to Maximize Your Annual Review

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    Preparation is key they say. After my midpoint internship review last week, I thought of a few tips that may help you better prepare for your annual review. Following are recommendations to maximize your yearly review, particularly flavored for agency work.

  • Know your client work like the back of your hand. Your boss will want to know which clients you have been working on. Be sure you can recite them back, not missing a beat. Have something insightful to say about all of them. It lets your boss know, you think strategically and understand each client’s unique needs.
  • Think in terms of pros and cons. You respond to every client differently. Instead of thinking in terms of “I like this client” or “I don’t like this one,” try looking at it like, “Here’s what I like about this client; here’s what could be …

    [ More ] March 19th, 2009 | No Comments | Posted in Keeping Your Job |

    • A Piece of Good News: In Education, Lies Hope

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    Flipping through the Chicago Tribune this week, I stumbled on a headline that immediately caught my attention. “Chicago lawyer with $225,000 in debt has reason to hope.”

    Hope eludes most of us these days. As part of my daily intern duties, I flip through the headlines of the Trib and Journal every morning. News of a stumbling economy and growing unemployment dominate headlines. The cycle overwhelms this green-behind the ears PR wannabe who thought he’d have the world at his fingertips, newly armed with his Bachelors degree.

    How naïve I must seem. The 29 year-old lawyer mentioned in the article, Aukse Rimas, owns more debt then I can imagine and makes twice as much as me. The piece presents a simple point – Though she’s deep in debt, …
    [ More ] March 13th, 2009 | No Comments | Posted in Keeping Your Job, Tough Times |

    A Newbie’s Guide to Twitter: How You Can Get Started With the Latest Social Media Craze

    By now you’ve heard of it – the mini-blog site that the media is in a frenzy about since Jon Stewart parodied it on his show. When the nation’s premier conservative newspaper writes an article on How to Tweet, you may have considered finding out for yourself.

    Bloggers and journalists have written thousands of articles on how to get started on Twitter. I refer to Scott Meis’ blog, Social Media Snippets, for the best Twitter advice. Two posts you’ll want to check out are Why Twitter Can Seem Intimidating and his Twitter Tools …
    [ More ] March 11th, 2009 | 4 Comments | Posted in Web 2.0 |

    Four Fears of Entry Level Marketers

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    I visited my PRSSA chapter for my last official meeting Monday. Afterwards, me and other members of the executive board went out to grab a bite. We chatted about how our marketing and public relations internships were going.

    As we opened up, we got into an interesting conversation about our fears. The added pressure of hiring freezes and the competition that brings for jobs can make the workday stressful.

    We of course would always perform our duties to the best of our abilities. We had to admit, however, lurking deep in the back of our heads existed legitimate, insecurity driven fears. Here are four of the fears we discussed. I hope this post helps our readers better …
    [ More ] March 5th, 2009 | No Comments | Posted in How to Hire, Keeping Your Job, Tough Times |
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