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A Cheap Investment, in You

devils-garden

I was gone the other week for an outing with 12 other photographers in Northern Arizona and Southern Utah. As many of you know, I am an avid shooter. (I invite you to view my photography site here or visit me on Flickr.) As many of you also know, this economy has not produced a super abundance of searches in our industry recently. Getting out of the office was wonderful! I was able to leave behind most of the frustration and disappointments that the last few months have generated. But, in those locations and attitudes, I did not get away from Chicago-like weather.

My expectations for the trip were just about perfectly realized: the fetters of the work place and the household faded away and the real me was able to …

[ More ] March 30th, 2010 | No Comments | Posted in Keeping Your Job |

Sleep Your Way to Success

alarm-clock1

Roland brings up a good point about sleep on his last post. I used to be terrified about not getting enough sleep. I had the perception that when I allowed myself to be overtired I couldn’t think right, I could put in real long hours and I was always getting sick. Invariably I would get into a cycle where I either couldn’t go to sleep or would awake at 1 or 2 am. I would then torque myself up to believe that I couldn’t go back to sleep……and that, of course, was self-fulfilling.

About 10 years ago I developed a new strategy. I figured out the minimum sleep I required to function at work the next day. It was 4.5 hours. I am an early riser, …

[ More ] January 28th, 2010 | No Comments | Posted in Keeping Your Job |

I May Not Be an Olympic Athlete, but I Still Need Sleep

they-sleep-like-each-other

A recent article from the Huffington Post by Ph. D. Michael Gervais talks of the correlation between the high performance of Olympic athletes and sleep. I couldn’t help but think of thousands of us that hack it at a weekly 8-6+ and can never seem to get enough sleep in our lives. The four sleep strategies of elite athletes, which Mr. Gervais highlights in his article, apply to us just as much as they do a Michael Phelps or Usain Bolt.

1. Allow for pre-sleep readiness.
2. Be consistent with sleep patterns.
3. Clear your mind.
4. Account for jet-lag.

I’ll add one more to the list, which is:

5. Prepare for tomorrow at the end of today.

Rather than waking up in a panic, rushed mode in the …

[ More ] January 27th, 2010 | No Comments | Posted in Keeping Your Job |

Are You Kidding! A Gray-Beard Outshines His Younger Peers

grey-beard

I got a call in the late summer from a guy I placed at a large company back east. He runs corporate communications and advertising. If I remember, the guy is in his mid-40’s and is a certifiable Type A. The conversation started with “I am going f’ing postal! You gotta minute?”

The gist of the explosion had to do with the fact that his three agencies were going in circles with non-relevant off-strategy creative. And the digital shop was the worst. I swallowed hard and asked if it had to do with bad direction. His next 16 sentences were not complimentary to me, my family or the company. His net-net was an entirely different observation: they seemed to keep reinventing the wheel. What was being presented to him either had failed before or was poorly thought out.

I asked him …

[ More ] January 15th, 2010 | No Comments | Posted in Keeping Your Job |

My New Year’s Resolutions

Everywhere I Look

It’s never too late for New Year’s resolutions. Since Roland has written up and posted his, here are mine. No way getting around it; my psyche is ready for a better next couple of years. The last 2-3 have stank. (2009 in particular!)

1. Continue to work out. I have managed to get into the gym 3-5 times a week; don’t change it.

2. Lose some weight. Don’t talk about it, just do it.

3. Get back into spiritual reading. Going to church on Sunday is not my answer; continue to read about faith and other philosophies. I am pretty sure of the destination; I just don’t have the journey figured out.

4. Read more business books. Stay current with what others are thinking about business solutions. It is not necessary to agree with the author.

5. Plan the …

[ More ] January 14th, 2010 | No Comments | Posted in Tough Times |

New Year’s Resolutions for 2010

Eiffel Tower at New Year's Eve

With 2010 around the corner, I thought it was a good time to draft resolutions for the New Year. Judging by how I did in 2009, more due diligence will have to be played on my part. Of the 10 resolutions I set in December of 2008, less than half of them were accomplished.

I took a beach vacation to Santa Barbara (which is gorgeous by the way), figured out Twitter, and built a network on LinkedIn. I did a halfway decent job of keeping a work schedule and working out at the gym. But I failed …

[ More ] December 28th, 2009 | No Comments | Posted in Our Industry |

The Presentation, Plan B: Why You Should Always Come Prepared

ppt

Last week, my partner Bob and I flew into New York to meet face-to-face with a company that had really impressed us. We wanted introduce them to some of our clients and were driven to their headquarters to see a multi-media presentation on their capabilities.

Here we were in their headquarters and the presentation got wonky and did not execute. Instead of ordering in the techs or crying “poor me,” the presenter had an alternative backup presentation on a thumb drive that he plugged in and it went without a hitch.

Yesterday I was in another presentation where the presenter came over the day before and ran it through on his PC. The next day, the PC conked out and he had a backup on a thumb drive. He tried …

[ More ] December 10th, 2009 | No Comments | Posted in Our Industry |

The 3-Minute Drill for Communicating With Your Clients and Managers

Client Call

Marketing managers are inundated with e-mails, phone calls, and requests daily. Convey your ideas to them in clear and concise words, and not only will they thank you for your brevity, but they’ll think you’re smart too.

That’s how my new boss feels about any client contact we have. At PRSA’s International Conference in San Diego last week, she noted this 3-minute drill for communicating with clients and managers. She shared it with us at a staff meeting:

  • Intro your topic.
  • Tell them why you’re bringing it up.
  • Let them know where you’re headed.
  • Give them options.
  • Get out.
  • Looks simple, yes?

    Why is it whenever we communicate with our superiors we feel the need for longwinded correspondence and pedantic tactics? I can recall a handful of times as in intern when I sent wordy e-mails in …

    [ More ] November 17th, 2009 | No Comments | Posted in Keeping Your Job |

    Even Health Care Companies Unsafe

    News came last week that Blue Cross Blue Shield (BCBS) plans to cut 650 jobs over the next six months. Thoughts went out to my former coworkers at BCBS, where I did my first internship as a Web content editor. Even then, the health insurer had instituted a hiring freeze in their IT department, causing my summer internship to be extended 8 months but without the possibility of a position.

    Did you know BCBS is actually considered a non-profit? Not in the traditional sense, of course, but they do enjoy some non-profit benefits because they are required by federal law to keep administrative costs below 12.5%. That means with all the hefty premiums they collect, summing up to billions, less than 12.5% can be devoted to expenses like payroll and …

    [ More ] August 19th, 2009 | No Comments | Posted in Tough Times |
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