Marketing managers are inundated with e-mails, phone calls, and requests daily. Convey your ideas to them in clear and concise words, and not only will they thank you for your brevity, but they’ll think you’re smart too.
That’s how my new boss feels about any client contact we have. At PRSA’s International Conference in San Diego last week, she noted this 3-minute drill for communicating with clients and managers. She shared it with us at a staff meeting:
Looks simple, yes?
Why is it whenever we communicate with our superiors we feel the need for longwinded correspondence and pedantic tactics? I can recall a handful of times as in intern when I sent wordy e-mails in …