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A Do It Yourself Case Study of Online Marketing

A 16 mm spring-wound Bolex H16 Reflex camera, ...Image via Wikipedia
I stumbled upon this great example of Internet Marketing the other day. It’s the online campaign a couple of indie filmmakers undertook for their picture Four Eyed Monsters.

Four Eyed Monsters is most known for being the first movie to be broadcast on YouTube in its entirety.

The movie tells the true story of how NY filmmakers Arin Crumley and Susan Buice met. They start a romantic relationship online and agree to never meet in person.

In the process, they decided to make a movie about their courtship.

Though the indie flick fared well on the film festival circuit, they couldn’t find a distributor.

So what did they do? They turned to the Internet.

A Gold …

[ More ] July 9th, 2008 | No Comments | Posted in Web 2.0 |

Digital journalism, thoughts from the NY Times

New :en:New York Times headquarters. Photo by poster in July 2007.

Image via Wikipedia

As a PR man, I’ve taken notice of the changes the newspaper industry has made lately. It’s no secret that print media has suffered as a result of readers going online for their news.

The Economist wrote a great article a few weeks ago, American media on the brink, about this very phenomenon. One interesting point the weekly makes is that papers are starting to refer to their online reporters as “content providers.”

This sticks out in my mind because when I first thought about writing for this blog, I thought of myself as a content provider, not a blog writer. This was my job function at my internship with …

[ More ] June 2nd, 2008 | No Comments | Posted in Web 2.0 |
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