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You Never Call Anymore

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In a recent meeting, where I was the keynote speaker, an individual asked me “Why don’t you guys get back to me?” She was frustrated by the fact that recruiters had called her on assignments, presented her to clients, and then there was no follow-up. She said that this had happened to her on multiple occasions in the last year.

My response was that many a client in the last year had started a search and then ended it by leaving things up in the air. We have had more than one retained search, where the client has paid front money and then just clammed up after a couple of months, and the search was never filled. It sort of just faded away. In other cases, the client would make no decision on a …

[ More ] July 7th, 2009 | No Comments | Posted in Getting a Job, How to Hire |

A Word on Client Relationships

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Six weeks into my first position at a marketing/PR agency, I find myself working with clients more often. The task can seem intimidating at times. For a rookie, managing the client relationship can be like sitting at the dinner table with your rich uncle you only see a few times a year. You’re eager to impress, but don’t want to seem overly try-hard.

Last week, Kevin Donnellon, a friend and former VP at PR agency giant Golin-Harris, sent me this newsletter on client relationships. It was a welcome read. I mentioned the important lesson Kevin taught me on handshakes in a previous comment on one of Tony’s posts.

If you’re new to the industry like me, you probably don’t have much client relationship experience to draw …

[ More ] February 25th, 2009 | No Comments | Posted in Keeping Your Job, Our Industry |

How to Announce Your New Job

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I just got off the phone with a person who is going in as a CMO of a medium-sized B to B financial services company in the Chicago area. After she told me about the new job and the responsibilities, I asked her if she was going to send out an announcement. There was a moment of silence. Then there was a  “ so what should be in the announcement.” After a quick discourse, I saw another blog entry!

An announcement should be sent out to everyone on your mailing list that is influential or connected. The rationale is to leave a merchandisable paper trail of the next part of your career. It should include …

[ More ] January 13th, 2009 | 5 Comments | Posted in Getting a Job |

10 Tips for Pinging the Recruiter

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10 Tips for Pinging the Recruiter

Every couple of days I get a call from a person who is out of work or thinks they are at the edge. They are either alerting me to the fact that they are going to send me a resume or they are following up on one they sent.

I have no problem with the phone calls. It permits a moment to chat, it gives them a chance to position themselves and it allows me a moment to set their expectations.

What drives me nuts is the pushy type that wants to take 10-20 minutes to tell me about every accomplishment in their career before I can get a word in edgewise. They seem to think they have some mystical power to convince me that they are truly wonderful and I …

[ More ] January 6th, 2009 | 5 Comments | Posted in Getting a Job, How to Hire |

Indicators of Your Market Worth

When I am interviewing a candidate that has been out of work for a while, or they have been consulting or in a family business, they may be unclear about their market worth.  I fully believe that this is one of the greatest services that I can give them as a recruiter.  I am in the unique position to assay what their comparable worth would be in today’s market.

Years of experience

Years of experience are a good approximate of comparable worth.  Unfortunately, it depends on the quality of the job and the environment in which it takes place.  One person and a small beverage company does not have the same value as someone who was in a company like Pepsi or …

[ More ] August 25th, 2008 | No Comments | Posted in Getting a Job, Keeping Your Job |

A New Marketing Blog

Hello. My name is Roland Cailles. I’m a senior marketing and public relations major at Columbia College in Chicago. I also help Tony and Bob, the managing partners at Tesar-Reynes, write this blog.

I’m very excited about blogging and social media in general. When I first started college, I knew I needed to do something that would set me apart from the thousands of other marketing and PR people out there. In short, I needed a niche.

Like other college students I spend the majority of my time in front of my computer. I live on Facebook, MySpace and LinkedIn. I even have a couple of blogs. So I thought to myself, why not specialize in something I love doing anyway? That’s how I decided to focus my career on social media.

What I love about social media is that it’s helping to get rid of …

[ More ] May 14th, 2008 | No Comments | Posted in Our Industry, Web 2.0 |

A Welcome Message from Tony Reynes

Welcome to the new Tesar-Reynes blog. This has been a project that has been simmering for over a year. My reluctance to kick it off has to do with the fact that it becomes one more responsibility for me and the fear that nobody will read it. We want this to be your window to the ramblings that go on in our office about recruiting, candidates, the job market, resumes and the whole integrated marketing communications business.

We hope your find our content helpful and look forward to your comments. We’ll link to other articles and sites that we’ll help you achieve your career goals, or at least add to your foundation of knowledge of our industry.

This blog won’t be all about us. Hopefully it will be a resource for people in the area of marketing, advertising, public relations, sales promotion, direct marketing, …

[ More ] May 14th, 2008 | No Comments | Posted in Our Industry, Web 2.0 |
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