< Browse > Home /

| Mobile |

Where Do the Marketers Go?

3046414365_71b3829024

In the last three recessions I remember the figure thrown out that somewhere between 35% and 45% of the people in integrated marketing communications got out of the business. I suspect that similar figures will be used for this one.

In the past, when people moved and changed jobs, they were lost from our database and probably lost to the statisticians of the industry. Thus far, in the last three months, I have called or contacted about 200-300 people in the $150,000-250,000 wage bracket. A goodly number are without jobs but a large number of them are consulting and are running their own business. They are having success because they can circumvent corporate head count rules.

The larger question to me is what happens to the people who drop out …

[ More ] April 7th, 2009 | No Comments | Posted in Our Industry, Tough Times |

11 Resume Killers You Should Avoid

2987612253_a7f55f5c43

Some days I feel like Andy Rooney complaining about things. Over time, I have seen a lot of resumes – here are some things that really turn me off:

1. Cutesy Graphics

I don’t like a resume that has odd fonts or a big letter graphics in it.

2. No White Space

A resume that is full of a small typeface and fills the page from margin to margin offends my squinty eyes.

3. Functional Resumes

This format screams to me that the writer has something to hide or has a “challenged” career track.

4. Missing Dates

If I get a relevant resume that is missing dates, the first thing I do is call the candidate and fill in the holes. I must be …

[ More ] January 28th, 2009 | 4 Comments | Posted in Getting a Job |
Showing Your ColorsWrigley Very BusyDawn at the Golf CourseThe fog is burning offMirror ImageLake FogSnow SquallAnd the Night RecedesDown in the ValleyThe First Cut