Tesar-Reynes

Today, my student organization, the Public Relations Student Society of America, had the distinct pleasure of visiting Ketchum’s Chicago office.

Holy cow, am I impressed with the people that work there. What struck me the most was their age and character. The guest speakers we talked to were barely out of college. Every one of them was memorable in some way. Maybe they were funny, or intelligent, or had some great advice or insight for us, but they were all the kind of people you don’t forget about meeting.

At the end of the tour we met a senior partner and Ketchum’s editorial director. They talked about the changing workforce, how the baby boomers were retiring soon, and that as long as you had the drive and …

Here’s a tip for landing the internship you’ve salivated over all summer.

A friend and classmate of mine, Kyle Rosenbaum, just accepted an intern position with Ketchum for the fall semester without even submitting a cover letter or resume. How did he land such a coveted job?

By accident really, and some good old fashioned networking. He met a managing director at Ketchum in one of his classes at Columbia. Kyle e-mailed this director, asking if he was free to do an informational interview, or even better, shadow him for the day.

The managing director agreed. My friend …