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Four Fears of Entry Level Marketers

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I visited my PRSSA chapter for my last official meeting Monday. Afterwards, me and other members of the executive board went out to grab a bite. We chatted about how our marketing and public relations internships were going.

As we opened up, we got into an interesting conversation about our fears. The added pressure of hiring freezes and the competition that brings for jobs can make the workday stressful.

We of course would always perform our duties to the best of our abilities. We had to admit, however, lurking deep in the back of our heads existed legitimate, insecurity driven fears. Here are four of the fears we discussed. I hope this post helps our readers better …

[ More ] March 5th, 2009 | No Comments | Posted in How to Hire, Keeping Your Job, Tough Times |

A Word on Client Relationships

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Six weeks into my first position at a marketing/PR agency, I find myself working with clients more often. The task can seem intimidating at times. For a rookie, managing the client relationship can be like sitting at the dinner table with your rich uncle you only see a few times a year. You’re eager to impress, but don’t want to seem overly try-hard.

Last week, Kevin Donnellon, a friend and former VP at PR agency giant Golin-Harris, sent me this newsletter on client relationships. It was a welcome read. I mentioned the important lesson Kevin taught me on handshakes in a previous comment on one of Tony’s posts.

If you’re new to the industry like me, you probably don’t have much client relationship experience to draw …

[ More ] February 25th, 2009 | No Comments | Posted in Keeping Your Job, Our Industry |
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