Tesar-Reynes

As far as I can tell, marketers who want agency work have two factors going against them.

This is of course the equation simplified, but in the face of these two obvious facts, what choices does that leave for someone conducting a job search?

According to an article in Ad Age this week, it means you’ll have to start relying on every resource available to you. More veteran marketers may have to consider new job-hunting resources. Social networks like LinkedIn and micro-blogging sites like Twitter are an example. …

By now you’ve heard of it – the mini-blog site that the media is in a frenzy about since Jon Stewart parodied it on his show. When the nation’s premier conservative newspaper writes an article on How to Tweet, you may have considered finding out for yourself.

Bloggers and journalists have written thousands of articles on how to get started on Twitter. I refer to Scott Meis’ blog, Social Media Snippets, for the best Twitter advice. Two posts you’ll want to check out are Why Twitter Can Seem Intimidating and his Twitter Tools …

I came upon an article in AdAge last night discussing the four keys to digital branding. They were:

1) Represent and demonstrate comprehensiveness in your market.

2) Make some aspect of life easier for consumers.

3) Keep the brand experience fun, engaging and worth sharing.

4) Earn the trust of your consumers.

The writer, Allen Adamson, proceeds to give examples of different companies who exemplify each principle. He also mentions Facebook as an example of a company that does not, in one particular instance. He notes an application I’ve never heard of called Facebook Beacon.

As a college senior who eagerly checks his Facebook account at every free …