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How a Marketing Recruiter Uses LinkedIn

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LinkedIn has become the fourth most important asset for your merchandisability. It nestles in right behind your actual performance, your brand and reputation, and your resume. In general I find that most people gravitate to one of two ways to handle this online asset. They either see it as another wall on which to tack their resume, or they see it as a limitless billboard that is a Facebook sidebar.

Here is my take on LinkedIn. At the barest minimum it must show your business background, what people think of you (references) and a little about your life outside of work. This is a great place to put links to what you are passionate about; articles written about you, pieces that show your best thinking, your creative book and any write-ups about your activities in the community.

Who looks at your …

[ More ] June 1st, 2010 | 1 Comment | Posted in Getting a Job |

Advice for Starting Your New Job: 4 Objectives to Keep in Mind

First Day at the New Job

During a whirlwind first few weeks at my new job, I’ve kept one adage in my mind to stay on an even-keel:

It’s not a sprint; it’s a marathon.

On some days, I’ve felt like a chicken with my head cut off. So much information is stored on my company’s shared drive. We have clients in industries I’ve never heard of. Thankfully, my superiors have given me time to learn about the work. At this point, I certainly have a decent understanding and thorough appreciation for the businesses and diverse industries my clients endeavor at.

Looking back on the past month, I realize now that if I had organized my first few weeks with some objectives in mind, I might have had an easier time compartmentalizing all the information I …

[ More ] December 4th, 2009 | No Comments | Posted in Getting a Job |

Advice on Negotiating a Lower Salary

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After being out of work for a while, the idea of any money versus no money becomes pretty clear. The problem lies in negotiating with a potential employer for a lower salary. When working with a search firm, a person has a sense of perimeters. When going into a job negotiation solo, there is a sense of flying blind.

Two questions you may have are:

1. If I ask for too much, will I price myself out of the job?

2. If I price myself too low, do I come off as damaged merchandise or desperate?

There is no good answer. Two suggestions:

1. Bounce the question off a trusted recruiter you know.

2. Ask the interviewer what the salary range is for the job spec.

[ More ] October 14th, 2009 | No Comments | Posted in Getting a Job |

Who You Are and Why Your Resume Holds the Answer

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If you’re unemployed like me, you might find yourself wondering what the next step in your career should be. I sure am.

Sometimes, it helps to get your thoughts down on paper. Tony and I are huge advocates of journal writing, especially the type of writing where you just write with no purpose. Interesting thoughts come out when you let your subconscious mind roam freely.

The other night, I made a huge pot of coffee and started writing. My journal entry started with a simple question – Who Am I?

I wrote about how two years ago, I had one role. I was a student. That responsibility came with a simple goal: Get A’s in all my classes. I did well, scoring a decent GPA. I hit the books during the …

[ More ] July 14th, 2009 | No Comments | Posted in Getting a Job |

You Never Call Anymore

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In a recent meeting, where I was the keynote speaker, an individual asked me “Why don’t you guys get back to me?” She was frustrated by the fact that recruiters had called her on assignments, presented her to clients, and then there was no follow-up. She said that this had happened to her on multiple occasions in the last year.

My response was that many a client in the last year had started a search and then ended it by leaving things up in the air. We have had more than one retained search, where the client has paid front money and then just clammed up after a couple of months, and the search was never filled. It sort of just faded away. In other cases, the client would make no decision on a …

[ More ] July 7th, 2009 | No Comments | Posted in Getting a Job, How to Hire |

Does Your Age Affect Your Job Search?

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In a recent gathering I was asked my opinion on the subject of age and the job market. After the conversation progressed for a while, the issue broke down into two pieces: chronological age versus perceptual age and naive preemptive cutting of the candidacy due to age.

I fully believe that chronological age is a poor qualifier for an individual’s candidacy. I have known people in their teens that acted like they were in their 50’s, conversely I have known people in their 80′s that acted like they were in their 40’s.

Perceptual age, how one acts, is all about enthusiasm, flexibility, curiosity and the ability to relate. As a search company we are much less concerned by someone’s age, and more how than by how they act and think.

There was a general consensus in the room that …

[ More ] June 30th, 2009 | No Comments | Posted in How to Hire |

Executive Summaries and Resumes

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On a fairly regular basis I’m asked by senior management about whether there should be a great deal of space devoted on their resume to their corporate summary or the bullet positioning of their experience and accomplishments. In most cases, these people have agonized over this piece of real estate. They’re unsure how many words to use and how all the key words will be scanned by recruitment software.

My position on this is pretty simple. I never read this part of their resume until after I’ve read the meat and potatoes down below and I feel that this candidate belongs in our database or that they fit a search that I’m working on. Only then will I go back and read a summary and only then will …

[ More ] June 9th, 2009 | No Comments | Posted in Getting a Job |

Sticking Together in Tough Times

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I was interviewing a very successful lady who had an outstanding resume but was out of work for five months. Her husband was just laid off three weeks ago. As we talked about the lack of potential jobs out there for either of them, she became increasingly agitated. At one point there was a tear in the corner of her eye.

I tried to lighten the conversation and get her on a more positive note. I flashed back and remembered the feeling when I was out of work and the checking account was getting dangerously close to zero. I remember the desperation, fear and isolation that set in.

From my point of view, the worst thing to deal with is the sense of helplessness and of being alone. When I started thinking about the sense of isolation, …

[ More ] June 3rd, 2009 | No Comments | Posted in Tough Times |

A Job Search Strategy

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With my internship ending in June, the next few weeks will present a unique challenge: a job search in the worst job market since the Great Depression.

My roommate, a film student who also buses at the Cheesecake Factory, remarked yesterday how happy he is just to have a job. “8 percent of this country is unemployed,” he said. “That’s basically 10 percent. That’s a lot of people. I have no room to complain.”

He’s right. For me, this is the first time I’ll face a job search in adulthood, meaning rent and bills loom on the horizon. I consider this a true test of valor. Either I emerge from this hunt triumphant or will have to face the pride-swallowing alternative – a call to mom and dad for some …

[ More ] April 24th, 2009 | No Comments | Posted in Getting a Job |

15 Ways You Can Earn Extra Money

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I have seen lots of lists on how to earn extra money while looking for a new job. Here is a list I put together, to add to all the others.

  • Become a worker for the next census.
  • Look into house sitting.
  • Call all the local research houses and see if you can get on a panel.
  • Call all the local research houses and see if you can get a group session.
  • Rent out rooms in your house.
  • If you have the chops, teach music.
  • If you have the inclination, tutor in math or composition.
  • See if you can usher or collect tickets.
  • Clean out the basement and attic and sell the stuff.
  • Look into teaching your hobby if you are really good at it.
  • Give presentations on your area of expertise and charge attendees.
  • Check out the local schools; maybe you …

    [ More ] April 16th, 2009 | No Comments | Posted in Tough Times |
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