Tesar-Reynes

Flipping through the Chicago Tribune this week, I stumbled on a headline that immediately caught my attention. “Chicago lawyer with $225,000 in debt has reason to hope.”

Hope eludes most of us these days. As part of my daily intern duties, I flip through the headlines of the Trib and Journal every morning. News of a stumbling economy and growing unemployment dominate headlines. The cycle overwhelms this green-behind the ears PR wannabe who thought he’d have the world at his fingertips, newly armed with his Bachelors degree.

How naïve I must seem. The 29 year-old lawyer mentioned in the article, Aukse Rimas, owns more debt then I can imagine and makes twice as much as me. The piece presents a simple point – Though she’s deep in debt, …

In every recession an old word reappears in corporate lexicon: “headcount.” I have heard that word ten times in the last two weeks. The rationale seems the same, whether it was the 80’s, 90’s or the 21st Century:

The way around these rules remain the same also:

Harry Gold, of the Click Z network, shared these ten tips for negotiating with media vendors today.

I hated media in school. It just seemed too much like math to me. However, thanks to a teacher I had in my entertainment marketing program in L.A., who also happened to be the SVP of Media at Paramount for twenty years, I learned to ask an important question:

Where’s the money?

Enjoy.

Today, my student organization, the Public Relations Student Society of America, had the distinct pleasure of visiting Ketchum’s Chicago office.

Holy cow, am I impressed with the people that work there. What struck me the most was their age and character. The guest speakers we talked to were barely out of college. Every one of them was memorable in some way. Maybe they were funny, or intelligent, or had some great advice or insight for us, but they were all the kind of people you don’t forget about meeting.

At the end of the tour we met a senior partner and Ketchum’s editorial director. They talked about the changing workforce, how the baby boomers were retiring soon, and that as long as you had the drive and …

Welcome to the new Tesar-Reynes blog. This has been a project that has been simmering for over a year. My reluctance to kick it off has to do with the fact that it becomes one more responsibility for me and the fear that nobody will read it. We want this to be your window to the ramblings that go on in our office about recruiting, candidates, the job market, resumes and the whole integrated marketing communications business.

We hope your find our content helpful and look forward to your comments. We’ll link to other articles and sites that we’ll help you achieve your career goals, or at least add to your foundation of knowledge of our industry.

This blog won’t be all about us. Hopefully it will be a resource for people in the area of marketing, advertising, public relations, sales promotion, direct marketing, …