A New Marketing Blog
Hello. My name is Roland Cailles. I’m a senior marketing and public relations major at Columbia College in Chicago. I also help Tony and Bob, the managing partners at Tesar-Reynes, write this blog.
I’m very excited about blogging and social media in general. When I first started college, I knew I needed to do something that would set me apart from the thousands of other marketing and PR people out there. In short, I needed a niche.
Like other college students I spend the majority of my time in front of my computer. I live on Facebook, MySpace and LinkedIn. I even have a couple of blogs. So I thought to myself, why not specialize in something I love doing anyway? That’s how I decided to focus my career on social media.
What I love about social media is that it’s helping to get rid of …

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