Tesar-Reynes

Marketing managers are inundated with e-mails, phone calls, and requests daily. Convey your ideas to them in clear and concise words, and not only will they thank you for your brevity, but they’ll think you’re smart too.

That’s how my new boss feels about any client contact we have. At PRSA’s International Conference in San Diego last week, she noted this 3-minute drill for communicating with clients and managers. She shared it with us at a staff meeting:

Looks simple, yes?

Why is it whenever we communicate with our superiors we feel the need for longwinded correspondence and pedantic tactics? I can recall a handful of times as in intern when I sent wordy e-mails in …

My sort of go-to Bible on social media is David Meerman’s Scott’s The New Rules of Marketing and PR. A New York Times best seller, David outlines simple steps a marketer can take if budget is an obstacle. Thanks to the Web and social media, creating buzz around a product stays within the realm of possibility.

One of the chapters involves writing online news releases. David’s thinking is, “Why take the time to pitch the media when you can write a news release that goes straight to the public instead?”

The media will generate good publicity, provided a PR person can make it through the 1,000 pitches a journalist gets daily. That’s a big if. Or, marketers can …