Reinvention: Marketers Evolve to Survive Great Recession
There seems to be a few things that are in common with many of the people I talk to today. They are fearful, frustrated and reinventing themselves.
I just talked to a person who spent many years in the QSR industry and they have honed a new concept store that will be opened by the end of the year.
Recently I ran into another person who is going into personal career training to help Baby Boomers transition into a new way of making a living.
We are dealing with someone we knew years ago who is trying to buy small distressed agencies and grow a local midwestern network. I had lunch last month with an old candidate who has propelled herself up the organization by becoming the company global innovation officer. Lastly, I ran into a couple where a former advertising guy has completely repositioned his wife’s small retail business and grew it 20% in the last year.
What is new with you?
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=747e5190-d242-4bb4-90bf-360e35b84c8e)
Your guide to advancing a career in integrated marketing communications. Subscribe by RSS 
August 18th, 2010 at 5:17 am
Communication Training. If the plan to promote their online network marketing opportunity and know how to communicate effectively with your potential customers will be critical to its success. Leadership Training. This is one of the most important issues you need to master in order to build a network marketing organization of large size.
August 18th, 2010 at 8:21 am
Good point. I also believe it is absolutely necessary to be conversing with the product or service consumer on a regular basis. Their needs and perceptions change blindingly quickly.