Tesar-Reynes

If you saw my last post, you read about my suggestion to hire a social media manager. Along with that thinking, your social media manager’s first step will likely be to draft a corporate social media policy.

I’ve tweeted this post on corporate social media policies about four times the last month. In it, you’ll find excellent examples of the policies corporations big and small, from computer firms to marketing firms, have written for their workforce.

Most top managers harbor reservations about social media because their scared of losing control of message. I don’t blame them. How can a corporation as big as IBM expect to keep all their employees on message point?

A social media policy will help keep your workforce in check. In fact, rather than looking at your workforce’s social media ventures as potentially harmful, you might consider their online activities to be potentially beneficial.

After all, you bring people in who you trust with your brand, yes? Who better to advocate for your products and services than your own employees? If they can communicate, authentically, the passion they have for the work you do, it will shine through to the public.

I promise you, after their YouTube debacle a few weeks ago, Domino’s has already drafted a corporate social media policy. If they haven’t they should, and they should run it by every employee the same as the employee handbook.