Tesar-Reynes

I am a natural born optimist and have been looking for something that would show a sign that the economy was turning for quite some time. I think I got my first sign in the second week of May. That’s when our phone started to ring, and we got six new searches or projects in the course of the next seven days. We are not back to full activity, but it’s nice to be busy again.

The one frustration is dealing with a couple of clients that have fought the good fight internally and are now looking for people to join their company. Some of these hiring managers feel that they can get good people for less than market value and that they are doing them …

If you saw my last post, you read about my suggestion to hire a social media manager. Along with that thinking, your social media manager’s first step will likely be to draft a corporate social media policy.

I’ve tweeted this post on corporate social media policies about four times the last month. In it, you’ll find excellent examples of the policies corporations big and small, from computer firms to marketing firms, have written for their workforce.

Most top managers harbor reservations about social media because their scared of losing control of message. I don’t blame them. How can a corporation as big as IBM expect to keep all their employees on message point?

A social media policy will help keep your workforce in check. In fact, rather …

Face it. If your brand doesn’t have a social media presence, you are behind the curve.

In the last three weeks, I’ve been to 3 social media Webinars from Cision, one interview for a position in new media for Valerie Denney Communications, and a 4 hour social media mini-retreat at my internship with Carolyn Grisko & Associates.

Everyone wants a piece of social media! The good news for you is that it’s still early enough in the game to jump in a get a handle on it all.

Cision innovates with their approach. For one, they don’t have a Twitter account, instead listing their employees Twitter handles and inviting you to connect with them. I advise you …

One thing that drives me nuts is mechanical filtering that some of our clients use to screen resumes. I have had HR people tell me, after they had left their company, that the whole system stinks.

HR, like every other function, has been subject to cutbacks. In many companies, all that are left are the very young and the very senior. As a result, a great deal of resumes are processed by the more junior members of the department. These people depend on software rather than judgment. This makes total sense if the person doesn’t have a great deal of background in the field.

The problem is in the dependency of mechanical filtering: both a Lexus and an Accord have four wheels, are foreign made and can cost the same amount in the used car …

A resume lives in two dramatically difficult dimensions: on the monitor and on a piece of paper. I am amazed at how few people take advantage of this distinction. Most everyone knows how to put together a good print resume but how many use the cornucopia that is available through their resume on the screen?

Here is a perfect place to embed objects that will lead the reader to write ups or citations about you or your product. With Flickr being so easy to use, why not show examples of your products, displays, logos or print ads. Consider posting your creative reel on YouTube. If the site you created or revised for the client is still up, refer the reader to there! It’s all real time. All the world is interactive today. …

In this down economy, Millennials have three advantages over the rest of the workforce:

Millennials are eager to start working. To them, a $30,000 a year job is just as good as a $40,000. They just want work. Doing what makes them happy is far more important, at this point, than the pay they are reimbursed.

The only bills a fresh out of college professional has are rent, cell phone, and maybe debt through credit cards and student loans. Add to this the likelihood of a Millennial having roommates, and you get bills divided between 2-3 people. My roommates and I split groceries and cooking duties, further minimizing expenses.

Another intern at the strategic communications firm I work …