< Browse > Home / Archive: March 2009

| Mobile |

Wage Deflation – I Don’t Believe It

3278658533_7f7e411fe1

A few weeks ago, in article in ADWEEK, “The New Reality Facing Job Seekers,” addressed the thought that wages will be lower for some people looking for jobs. Thus far I have not seen it in the recent searches we have been retained upon.

The whole digital area seems to remain hot and the social media side is even hotter. Both the people in our database and the folks on my Linked In network seem to be very busy and even frazzled. There are a number of new agencies forming, strategic alliances coming together and small agencies being bought by larger ones. Salaries are definitely escalating in the mid to senior level.

Good …

[ More ] March 31st, 2009 | No Comments | Posted in Our Industry, Tough Times, Web 2.0 |

Mentoring: A Solution to High Turnover

102573460_9f157b0663

Call me old fashioned, but don’t throw out all the old to achieve the new. At the end of all the recessions that I have been through, there is “The Great Re-hiring Phase”. Companies start to back-fill vacancies and then selectively grow staff. The hiring managers, who have lived through all the cutbacks and re-orgs, see these raw troops as Manna from Heaven. The newbie’s are thrown into the fray. If they complain, the response often is: “You are damn lucky that you have a job; we can talk about it later when there is time.” There will never be time.

It is up to senior management to initiate a program to address this problem: re-instill the concept …

[ More ] March 27th, 2009 | No Comments | Posted in How to Hire |

5 Ways to Find Your Niche as a Marketer

205171619_a769f76476

Last Tuesday, on Chicago’s first 70-degree day of the year, Tony and I grabbed lunch. As we sat people watching, Chicago’s skyscrapers looming over us, I thought about all the change this city has seen. Maybe I felt as if it related to my own situation. As Tony told me, I would continue to change and grow, and it would have a direct effect on who I am as a marketer.

Our chat leads me to this post. With so many career options available to you as a marketer, it’s critical you choose in industry that’s close to your heart. Settling for less may translate negatively on your career, leading to stress-filled workdays and poor relationships with co-workers.

Here are five steps you can take to find your niche in integrated marketing communications.

1. …

[ More ] March 25th, 2009 | 2 Comments | Posted in Getting a Job |

Recession Aside, Intern Programs Remain a Must

662775832_f24deb7675

I have recently talked to some administrative people in college and postgraduate placement offices. They all seem less than enthusiastic about the opportunities for their students coming onto the job market right now. They say that some of their graduates are now deciding to go on to get advanced degrees while others join the military.

I have always been a firm believer in any and all intern programs. The biggest negative voiced about these initiatives is that they take too much executive time and effort – that in times when staff has been cut to the bone, they clutter and don’t help.

My personal experience with intern programs has all been very positive. We have been fortunate enough to get some very good kids to come in for the summer. We are a small firm. There was no need …

[ More ] March 23rd, 2009 | No Comments | Posted in How to Hire, Tough Times |

Six Tips to Maximize Your Annual Review

2220895649_42ac58bbcb

Preparation is key they say. After my midpoint internship review last week, I thought of a few tips that may help you better prepare for your annual review. Following are recommendations to maximize your yearly review, particularly flavored for agency work.

  • Know your client work like the back of your hand. Your boss will want to know which clients you have been working on. Be sure you can recite them back, not missing a beat. Have something insightful to say about all of them. It lets your boss know, you think strategically and understand each client’s unique needs.
  • Think in terms of pros and cons. You respond to every client differently. Instead of thinking in terms of “I like this client” or “I don’t like this one,” try looking at it like, “Here’s what I like about this client; here’s what could be …

    [ More ] March 19th, 2009 | No Comments | Posted in Keeping Your Job |
  • Stock Market Up; Americans Happy

    2825660700_a33ecd8027

    It was truly a wonderful week last week.  All of the words from the Obama administration were nice to hear but the proof of the pudding was in the Dow Jones numbers.  It went up Tuesday.  It went up Wednesday.  It went up Thursday.  And it even stayed up on Friday.

    On Friday afternoon, when there was not a large selloff, I saw a lot of smiling faces as I walked around Chicago. It seemed that all of us were losing the battle against the constant bombardment of bad news; here was a non verbal positive statistic. Now I know that all the pundits are saying that this rally is probably only temporary.  But it’s the first piece of really solid news that we have seen in months.  It’s a little bit like giving …

    [ More ] March 17th, 2009 | No Comments | Posted in Tough Times |

    A Piece of Good News: In Education, Lies Hope

    degree

    Flipping through the Chicago Tribune this week, I stumbled on a headline that immediately caught my attention. “Chicago lawyer with $225,000 in debt has reason to hope.”

    Hope eludes most of us these days. As part of my daily intern duties, I flip through the headlines of the Trib and Journal every morning. News of a stumbling economy and growing unemployment dominate headlines. The cycle overwhelms this green-behind the ears PR wannabe who thought he’d have the world at his fingertips, newly armed with his Bachelors degree.

    How naïve I must seem. The 29 year-old lawyer mentioned in the article, Aukse Rimas, owns more debt then I can imagine and makes twice as much as me. The piece presents a simple point – Though she’s deep in debt, …

    [ More ] March 13th, 2009 | No Comments | Posted in Keeping Your Job, Tough Times |

    A Newbie’s Guide to Twitter: How You Can Get Started With the Latest Social Media Craze

    By now you’ve heard of it – the mini-blog site that the media is in a frenzy about since Jon Stewart parodied it on his show. When the nation’s premier conservative newspaper writes an article on How to Tweet, you may have considered finding out for yourself.

    Bloggers and journalists have written thousands of articles on how to get started on Twitter. I refer to Scott Meis’ blog, Social Media Snippets, for the best Twitter advice. Two posts you’ll want to check out are Why Twitter Can Seem Intimidating and his Twitter Tools …

    [ More ] March 11th, 2009 | 4 Comments | Posted in Web 2.0 |

    Planning for a Hiring Freeze: A Radical New Idea

    3311435947_f8fe1828da

    In every recession an old word reappears in corporate lexicon: “headcount.” I have heard that word ten times in the last two weeks. The rationale seems the same, whether it was the 80’s, 90’s or the 21st Century:

  • It is the way to tell management that we are playing by the corporate dictums and not hiring any new people during tough times.
  • It is a method to look good to the stockholders because personnel ratios are comparable to our competition.
  • The way around these rules remain the same also:

  • There is usually the ability to offshore the jobs to a subcontractor in another country and hide it in their income statement.
  • If necessary, service agencies can be coaxed to expand their staff to cover the shortfalls in local responsibility.
  • And then there is the old standby of selectively rehiring former employees as consultants at …

    [ More ] March 9th, 2009 | No Comments | Posted in How to Hire, Tough Times |
  • Four Fears of Entry Level Marketers

    53945562_2911e507ec

    I visited my PRSSA chapter for my last official meeting Monday. Afterwards, me and other members of the executive board went out to grab a bite. We chatted about how our marketing and public relations internships were going.

    As we opened up, we got into an interesting conversation about our fears. The added pressure of hiring freezes and the competition that brings for jobs can make the workday stressful.

    We of course would always perform our duties to the best of our abilities. We had to admit, however, lurking deep in the back of our heads existed legitimate, insecurity driven fears. Here are four of the fears we discussed. I hope this post helps our readers better …

    [ More ] March 5th, 2009 | No Comments | Posted in How to Hire, Keeping Your Job, Tough Times |
    • Page 1 of 2
    • 1
    • 2
    • >
    Showing Your ColorsWrigley Very BusyDawn at the Golf CourseThe fog is burning offMirror ImageLake FogSnow SquallAnd the Night RecedesDown in the ValleyThe First Cut