How to Announce Your New Job
I just got off the phone with a person who is going in as a CMO of a medium-sized B to B financial services company in the Chicago area. After she told me about the new job and the responsibilities, I asked her if she was going to send out an announcement. There was a moment of silence. Then there was a “ so what should be in the announcement.” After a quick discourse, I saw another blog entry!
An announcement should be sent out to everyone on your mailing list that is influential or connected. The rationale is to leave a merchandisable paper trail of the next part of your career. It should include the following:
- Thank you for your help/advice on this move
- No bad-mouthing about the job you left
- A description of the new company and your new responsibilities
- A little bit about your excitement
- Your new contact information and maybe an Outlook V card
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January 14th, 2009 at 1:43 am
Great list, Tony. Especially like your points about no bad-mouthing the job you left and sharing a little bit of your excitement with the new position.
A fresh start can really rejuvenate your passion for work.
January 15th, 2009 at 1:36 pm
Nice Blog Tony. Good Layout. Good sharing of links.
Tony, what are you doing to market this blog? What are the long-tail keyword phrases you are using to drive traffic? Are you using Hubpages, Squidoo, Ezine Articles, WordPress, etc. Are you using the myriad of domestic and international social bookmarking sites? What are you giving away for free? Did I miss that? If you do give away an information product for free, will this drive traffic to your blog?
What is your objective for this blog? I like the angle of two writers of different generations. What do you hope to accomplish with this approach? Your feedback would be appreciated.
January 15th, 2009 at 2:07 pm
Tom,
A little triage. First off, thanks for your positive comments on the blog. Secondly, I am currently an absolute neophyte at how to market this site. The goal was to build awareness and positive attitudes toward Tesar-Reynes through the site. The next milepost was to find a voice and an point of view. I think, from the comments we have received through back channels, we are getting there. If it took us 9 months to learn how to write, it will take us a few more to learn how to market. You can teach an older dog new tricks, it just takes a while. As to the alliance with Roland, I expect that we cover a great deal more bases with our readers.
January 15th, 2009 at 7:02 pm
Tony- appreciate you sending me the request to look at your blog, and secondly, wanted to share some thoughts-
1.If you’re not sure how to market your site/blog, I insist my clients first IDENTIFY who their target audience (intended market) is, and then DEFINE where they are on the net, where they congregate, where they shop, how they shop, and what their lifestyle habits are. Do the homework and you’ll be amazed how much closer this brings you to your customers, but also how much you LEARN. Never assume we know everything. Learn from your customers.
2. Once you’ve identified your target. spend the time to research the various social networks and groups (don’t overlook each social net’s inhouse “groups/clubs” where you’ll find even more opportunities for targeted engagement). Use conversation tracking tools to monitor online conversations from blogs, forums, (even comments to blogs like I’m doing here) that mention your brand, or product. This provides just one of many methods (think roadmap) on where those people are. If they’re talking about you, or have a concern about your product or brand, that’s you chance for a 1 to 1 connection to engage, respond, and add value and loyalty to your brand by being a good guy and “helping” your customer. Brand loyalty is earned, and does not come easy.
If you really want to provide a bonus service other recruitment agencies don’t…CONNECT people like us who respond to you-people who show passion for what they do, and compassion for sharing…those are the execs of today who already know how to take you to “tommorrow”…best- g
July 21st, 2010 at 9:50 am
Thanks for this blog entry. I used it to compose my announcement. Surprisong that this was the only useful site that came up when I tried to google the topic. Most everything else was related to announcing new job positions being advertised.