Starbucks Asks for Your Ideas
The brilliant folks over at Viral Blog shared this great customer feedback campaign from Starbucks.
THAT is how you get a dialogue going with your consumers.
Can other struggling brands learn from the Starbucks campaign? Is there room for consumer-generated ideas for brands like the Gap, Chrysler, or Target?
A few years ago, Columbia College gave a scholarship to the student who created a marketing campaign that best revitalized the Gap brand. The winning scholar came up with a crazy idea – customized clothes. In her acceptance speech, she said, “The problem with the Gap is all their clothes look the same. Give the consumer what they want – clothes the consumer designs that best mirrors the consumers own particular style.”
User-generated content, a central idiom of Web 2.0, seems to have evolved into user-generated products. The smart companies are taking notice, despite some of their previous failures.
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