Tesar-Reynes

I got this newsletter the other day listing the top 100 health care blogs, according to RNcentral.com.

The newsletter comes from Kelly Montgomery, the health care guru at About.com. I signed up for the newsletter a couple years ago when I interned at Blue Cross Blue Shield of Illinois.

Then I remembered why blogging is so important. And why it’s so incredibly hard to get your blog noticed. All of us who write marketing blogs would love nothing better than to find ourselves on AdAge’s top 150 blogs list.

The 100 or so health care bloggers whom …

I have read the statistics for years and can’t believe that all of a sudden boomers really are going to retire.  I talk to my peers and many of them have moved to places with less winters and downsized so the kids can’t move back in. I look at our clients and there seems to be a disconnect with the stuff in the media. I see lots of gray hair. These people appear relatively happy and not ready to check out.

Maybe a better way of phrasing “retirement” is that people are seeing 2-3 careers in their life. Maybe the first formal career is going away for something new. For many, it’s consulting. There appear to be a growing number of boomers out there …

There was an article in the latest issue of AARP magazine talking about changing careers. The title of the section I read was “Because you have the guts to change careers”. Yes, I am old enough to receive this magazine.

At least once a week, someone in our office gets a call or an e-mail from someone asking us to help them in a career change. We tactfully suggest that we are of no use in this transition. People forget that we are hired on a search to find people that have a number of years of relatable experience. The hiring company is not retaining to us for someone who just has a lot of …