Tesar-Reynes

I remember a long time ago, when I got into the search business that I was embarrassed to ask people what they earned.  I felt it was an invasion of their privacy.  Nowadays, I just see it as another statistic like a street address or the year they got out of school.

Even though I am not uncomfortable with asking the question, I still experience pushback from the people I’m talking to.  What they don’t realize is the question is an essential tool in the overall evaluation of them as a product for the job marketplace.  I tend to believe that many people feel they need to inflate their worth by telling me a salary or package that is higher than what they really earn.  On the other hand, I think some other people feel they are underpaid and are embarrassed by it.

Once I know the scope of an individual’s experience …

Moving is one of my most despised events.  We just moved our office, two blocks from 500 N. Michigan Ave to 333 N. Michigan Ave.

It was a very emotional move for me; we’d been at that same address and phone number since 1983.  Every dent in the wall, every discoloration in the carpet generated some sort of memory.  That was the address where we bought our first computer.  That was the place where we had our first $1 million year.  That was the first place where our database went over 10,000 people.  That was also the address where we survived three recessions.

We ended up moving because the rents in the …

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My sister, who interns at GolinHarris, sent me this blog entry from the NY Times.

In it, the journalist outs a public relations VP for sending him a bad pitch. He even names her, her company, and posts her entire pitch letter. The comments board alone on the entry is worth the read for any PR professional. Let it be a constant reminder to us.

In this day and age, nothing you do is private.

Sure I feel terrible for the poor lady. Even though her pitch was poorly targeted, no one deserves to be publicly humiliated for making a mistake.

Am I mad at the journalist? No. If you consider his blog, …

Here’s a tip for landing the internship you’ve salivated over all summer.

A friend and classmate of mine, Kyle Rosenbaum, just accepted an intern position with Ketchum for the fall semester without even submitting a cover letter or resume. How did he land such a coveted job?

By accident really, and some good old fashioned networking. He met a managing director at Ketchum in one of his classes at Columbia. Kyle e-mailed this director, asking if he was free to do an informational interview, or even better, shadow him for the day.

The managing director agreed. My friend …

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I just started reading this great new book called Marketing to the Social Web. It’s written by Larry Weber, Weber-Shandwick’s former social media guru.

After one chapter, I can already tell this book will be worth the read. Weber offers great insight into the future of Marketing. He writes:

“Rather than broadcasting marketing messages to an increasingly indifferent, even resentful, audience…marketers should participate in, organize, and encourage social networks to which people want to belong.”

To me it sounds like Weber is saying, “Instead of making people want to buy your product, create an exclusive network of people who use your product and make everyone else want to join.”

Genius! …

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I stumbled upon this great example of Internet Marketing the other day. It’s the online campaign a couple of indie filmmakers undertook for their picture Four Eyed Monsters.

Four Eyed Monsters is most known for being the first movie to be broadcast on YouTube in its entirety.

The movie tells the true story of how NY filmmakers Arin Crumley and Susan Buice met. They start a romantic relationship online and agree to never meet in person.

In the process, they decided to make a movie about their courtship.

Though the indie flick fared well on the film festival circuit, they couldn’t find a distributor.

So what did they do? They turned to the Internet.

A Gold …