Tesar-Reynes

My best friend is a financial director for a person in the US Congress. On a recent mailing, the response rate was less than .5%. Now a good direct response person would say that the list or the offer was bad. I happen to believe that the addresses were good; I can’t attest to the message.
This instance does remind me of the fact that people don’t respond to my messages. I sent out 37 in-mails in Linked In and I only received 12 responses. The addresses were good and the offer, from my vantage point, had no negatives.

This all brings me to a question: why don’t people return calls and e-mail? Too busy? Too apathetic? Too what? I don’t have any concrete answers.

Personally, I force myself to return messages because I have to! I am in a service business and the customer is king. In addition, in many cases, I don’t know whether my incoming messages are new business, a salesperson or a candidate seeking advice.

The messages that I don’t return are for obvious spam (join us on a cruise where all your customers are waiting to talk to you), offers that are off the wall (answer a questionnaire on my hotel stays in Saudi Arabia) or re-solicit messages for products I have since junked (HP products). How do you feel about this issue?

– Tony